At Marketing Alliance, my focus was on making big, complex projects easy to understand and hard to ignore. I turned site data and development details into clear visuals—maps, 3D graphics, and interactive presentations—that helped decision-makers see the potential right away.
Challenge
Securing buy-in from a large group of decision-makers on a multimillion-dollar development project required clear communication and consensus. Site selectors needed quick, compelling reasons to prioritize this property.
Approach
Result
The concept for this video was getting into the mind of a site selector as they are desperate to find the perfect location for their manufacturer client. Early into the project it was established to focus on stateside and European manufacturers. As a way to get our communications in front of our targets, we gifted them iPads with a welcome video, our presentation, and a host of incentives shared through a custom interactive.
Just as the campaign was getting under way, we were advised an Asian manufacturer was on the hunt for an American location in the Southeast, and to translate our collateral to Korean. So we created this version where we swapped the Apple products and sounds to Samsung products and sounds. We then gifted the Yokohama team with Samsung tablets containing this presentation.
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