Getting a large group of decision-makers to agree on anything takes some skill. In the case of large, complex developments, where many millions of dollars were at stake, Marketing Alliance was able to visually communicate ideas in a way that was easily and quickly consumed. In addition to excelling in the area of consensus-building, my years of experience as Visualization Director at MA taught me what site selectors are looking for, and how to talk to them in their language. Over the course of my tenure at MA, I was project manager on countless accounts while also producing both 2D and 3D assets.
Below are two videos for which I worked on the script and storyboard, concepted and created the 3D visuals, and participated in other areas of production. Although many factors were involved in closing the deal, the Korean version of this presentation got this property on the short list and motivated Yokohama's executives to arrive for a site visit. After securing Yokohama Tire Manufacturing in 2013, West Point, MS enjoyed a $300M investment in the facility, and the local economy continues to benefit annually, garnering an influx of over $6M in 2021.
The concept for this video was getting into the mind of a site selector as they are desperate to find the perfect location for their manufacturer client. Early into the project it was established to focus on stateside and European manufacturers. As a way to get our communications in front of our targets, we gifted them iPads with a welcome video, our presentation, and a host of incentives shared through a custom interactive.
Just as the campaign was getting under way, we were advised an Asian manufacturer was on the hunt for an American location in the Southeast, and to translate our collateral to Korean. So we created this version where we swapped the Apple products and sounds to Samsung products and sounds. We then gifted the Yokohama team with Samsung tablets containing this presentation.
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